I anchor marketing strategy to capture market share and cultivate brand credibility. I enjoy setting up systems to measure and learn. The creativity of crafting and presenting narratives put me in my element. I am passionate about developing content that connects. I enjoy building teams and developing talent.
SKILLS | TOOLS
Analytics – business intelligence: Test-and-learn frameworks, data modeling & integration, data analysis, storyboarding business insights to refine marketing and customer experience strategy
Client relationships: Partnership in developing and executing strategic initiatives, training presentations, product integrations, and project management
Product Marketing, Product Management: Market analysis, developing product positioning & value prop, defining roadmap & requirements, sales training, creating case studies & ad content.
MarTech, AdTech strategy: Plan media to maximize strategic and tactical objectives – combine programmatic, omnichannel next-based-action, search, social, addressable TV, and email marketing channels
Outlets that spring joy for me:
- Writing: It helps me distill my thoughts and engage meaningfully with my family, friends, colleagues, and customers.
- Mindfulness meditations: They help me clarify my mind and nurture my creativity.
- Youth coaching: I enjoy working with teenagers and helping them cultivate communication and leadership skills.