I anchor marketing strategy to achieve revenue growth targets and cultivate brand credibility. I enjoy setting up systems to measure and learn. The creativity of crafting and presenting narratives put me in my element. I am passionate about developing content that connects. I love building teams and cultivating talent. Coaching and training others rejuvenate me.
I have a proven track record for driving initiatives, as required, working closely with the finance, product strategy, media, customer experience, sales, and marketing operations teams.
SKILLS | TOOLS
Analytics – business intelligence: Test-and-learn frameworks, data modeling & integration, data analysis, storyboarding business insights to refine marketing and customer experience strategy
Client relationships: Partnership in developing and executing strategic initiatives, training presentations, product integrations, and project management
Product Marketing, Product Management: Market analysis, developing product positioning & value prop, defining roadmap & requirements, sales training, creating case studies & ad content.
MarTech, AdTech strategy: Plan media to maximize strategic and tactical objectives – combine programmatic, omnichannel next-based-action, search, social, addressable TV, and email marketing channels
