Three Lessons for Stick-to-itiveness – Make Your Message Stick

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What if your marketing message is an energizer bunny? What if it just keeps going and going and going … in minds and hearts of the target audience? People would still have that connection at the time of making a buying decision. It maximizes your returns from the time, budget and passion that you

Communication for Credibility – Four Keys

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Communication is so important for all that we do. Is there is a place where you don’t need it? Whether it’s in the family, in my social network, inside the company, with customers, and also while talking with target prospects… communication is required everywhere. I think the key to success

Win-win relationship – Is it a cliché, or an art, or a science?

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Win-win relationships…. win-win situations… win-win agreements… I keep hearing about them all the time. The expression win-win is used and abused so much that it has become kind of a cliché. However fostering relationship that helps everyone involved in it has so much merit and value. Is it a